Subway Holiday Herb Bread Arrives With $8.99 Festive Meals

Subway Canada is putting holiday stuffing flavours into its sandwich bread. The chain launched Holiday Herb Bread on November 9, 2026, at participating restaurants across the country.

The limited-time option combines onion, sage and lemon with rosemary and thyme. Customers can choose it for a regular sandwich or with the new Festive Meal of the Day.

There is also a fashion tie-in. Toronto designer Dorian Who has created a bread-print coat with a pocket made for a Footlong. One person can win it through an Instagram contest.

Subway Holiday Herb Bread: Quick details

Launch date: Monday, November 9, 2026.
Where: Participating Subway restaurants across Canada.
Festive meal: $8.99 plus tax for a 6-inch sub, a 20 oz drink and two Caramel Pecan Cookies made with Turtles.
Footlong upgrade: Add $4 to the Sub of the Day meal price.
Coat giveaway: Ends November 23, 2026. Open to Canadian legal residents aged 18 or older, excluding Quebec. No purchase necessary.

What does Holiday Herb Bread taste like?

Subway says the seasoning takes its cue from traditional holiday stuffing. Onion and sage shape the flavour, with lemon, rosemary and thyme baked into the bread.

According to Subway Canada culinary manager Chef John Botelho, the combination aims to taste and smell like stuffing. The seasonal flavour comes from the bread rather than a fixed set of fillings.

You do not need to order a special sandwich to try it. Subway says customers can request Holiday Herb Bread with their usual sub, subject to local availability.

What comes with the $8.99 Festive Meal?

The second part of the launch is a daily rotation of 6-inch sandwiches. The advertised $8.99 meal includes the featured sub, a 20 oz drink and two Caramel Pecan Cookies made with Turtles.

Customers can select Holiday Herb Bread for the sandwich. Subway also lists a $4 upgrade to a Footlong Sub of the Day. Taxes cost extra.

The deal applies at participating restaurants. Extras and bottled drinks cost more, while fountain drinks are unavailable for delivery. Delivery fees may apply, and the offer cannot be combined with other promotions. Check the final price in the app.

The Festive Meal of the Day lineup

Monday: Pizza Sub Melt
Tuesday: Italian B.M.T.
Wednesday: Cold Cut Combo
Thursday: Black Forest Ham
Friday: Tuna
Saturday: Turkey Breast
Sunday: Grilled Chicken

The sub changes with the weekday, while the meal format remains the same. Subway has not announced a firm end date for the promotion.

A Holiday Bread Coat from Toronto designer Dorian Who

The seasonal bread has an unlikely matching accessory. Subway Canada asked Toronto-based designer Dorian Who to create the Holiday Bread Coat, a fashion piece based on the loaf’s appearance.

The coat combines a realistic bread print with a puffy texture. It also has a custom Footlong pocket designed to carry a Subway sandwich.

Subway describes the coat as a single contest prize. It has not announced retail availability or a selling price. The project puts a Canadian designer in the spotlight alongside the menu launch.

How to enter the Holiday Bread Coat giveaway

Subway says one eligible Canadian will win the coat through a giveaway on its Instagram account. There is no purchase requirement, and the contest ends November 23, 2026.

Entrants must be legal residents of Canada outside Quebec and at least 18 years old. Subway directs people to its Instagram giveaway post for entry steps. Read the post and rules before entering, as the announcement does not list the full process.

Where to find the new bread

Holiday Herb Bread and the Festive Meal of the Day are available for a limited time at participating Canadian Subway restaurants. Subway has not confirmed a final menu date.

Before heading out, check the Subway Canada website or app for your local store’s bread options and meal pricing. Subway’s launch announcement also outlines the published offer conditions.

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