The blue disinfectant jar at a salon or barbershop station is the focus of a new buy-Canadian campaign. MAXICIDE, a Canadian-made professional disinfectant, wants hair professionals to reconsider the products they use behind the chair.
Its national Scissors Up campaign calls on salons and barbershops to consider replacing U.S.-based BARBICIDE with a Canadian option. It also gives customers a role: ask their stylist or barber where that blue disinfectant comes from.
Scissors Up campaign details
- Campaign: Scissors Up, organized by MAXICIDE
- Who can take part: Hair professionals and customers across Canada
- Small Business Week: October 19–25, 2026, according to BDC
- Planned send-off: November 10, 2026; public location and time have not been announced
- Participation: The Scissors Up campaign website has a pledge and details for professionals
What the Scissors Up Campaign Is Asking Canadians To Do
At your next haircut, colour appointment or barber visit, MAXICIDE wants you to ask a short question: Is your disinfectant made in Canada? The goal is to get more customers thinking about the products that local service businesses purchase.
For professionals, the company is encouraging a brand switch and a public show of support. Its website invites stylists and barbers to sign a pledge. Participants can also post a short Scissors Up video and challenge three colleagues to join.
Taking part is voluntary. Customers can start the conversation, but individual salon owners still decide which products meet their operational needs and the rules that apply to their workplaces.
The colour of the liquid alone cannot identify its manufacturer. Shops often prepare disinfectant in reusable jars, away from the original packaging. Asking the staff is more useful than guessing from a familiar shade of blue.
How MAXICIDE compares with BARBICIDE
MAXICIDE markets its Salon & Barbershop Disinfectant Concentrate as a Canadian-made option for reusable professional tools. The company says the product is registered with Health Canada under drug identification number (DIN) 60000011. Its product information also explains its preparation and use instructions.
BARBICIDE is the established U.S. brand that MAXICIDE names in this campaign. Both are sold as professional disinfectant products, but the campaign itself does not establish that one formula works better than the other.
Changing supplies also means checking more than the label on a bottle. Businesses need to follow each product’s approved directions, including preparation, contact time and use on suitable tools. Local public-health guidance and workplace procedures remain important.
The Price Claim Behind The Canadian-Made Pitch
MAXICIDE says its 1.89-litre bottle costs about 30 per cent less on average than a comparable BARBICIDE bottle at select Canadian distributors. Prices vary, and the release does not identify the stores used for that comparison.
For a salon ordering disinfectant regularly, even a modest change in supply costs can add up. Still, owners should compare current bottle prices, delivery charges and the amount of usable solution each concentrate makes. A cheaper sticker price does not automatically mean a lower cost per use.
The Small Business Week Connection
Scissors Up is tied to the idea that routine purchasing decisions matter to smaller Canadian companies. Jeff Alford, MAXICIDE’s founder and president of The CBON Group, has worked in the professional beauty and infection-control sector for more than 25 years, according to the announcement.
Alford says customers can encourage businesses to consider local suppliers by asking about their products. The campaign launches amid BDC Small Business Week, which runs October 19–25, 2026. BDC’s programming focuses on the changing costs and pressures facing entrepreneurs.
The release also points to Alford’s role during COVID-19, when salons faced difficult reopening and cleaning questions. MAXICIDE presents its product as part of that continuing focus on infection control. The campaign does not change existing public-health requirements.
The Canadian-made message is central to MAXICIDE’s campaign, though salon purchasing still involves balancing performance requirements, supply availability and price.
What Is Planned For November 10
MAXICIDE plans to gather BARBICIDE bottles from participating businesses for a symbolic trip toward the United States on November 10. Organizers also plan a collective scissors-raising moment with hair professionals.
The announcement does not provide a public address, start time or bottle drop-off instructions. Anyone interested in joining the collection should confirm the process directly with the organizers, including how containers and any remaining liquid must be handled.
The proposed drive is a publicity statement, not a finding that the competing brand is unsafe. Professionals should wait for clear collection instructions rather than sending chemical containers independently.
How Toronto Salons And Customers Can Follow The Campaign
Salon owners and barbers can check the campaign website for the pledge, participation details and product distributor information. Customers can ask about the disinfectant at their next appointment, since not every blue jar contains the same brand.
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