Top Canadian Beauty Brands To Consider This 2025
The U.S. tariffs on Canadian goods have made it a little harder for local brands, but that’s not stopping them. Homegrown beauty companies are stepping up, proving that quality skincare, makeup, and haircare don’t need a U.S. stamp to be worth your attention. If you’re looking for effective, ethically made, and high-performing products, these Canadian beauty brands deserve a spot in your routine.
Some have been around for years, while others are gaining momentum—but all of them reflect the innovation and resilience of Canada’s beauty industry.
Canadian Beauty Brands To Consider This 2025 – Top Local Skincare & Makeup
Cheekbone Beauty
An Indigenous-owned beauty brand that goes beyond cosmetics, Cheekbone Beauty is known for its vegan, cruelty-free formulas and commitment to sustainability. The brand actively supports Indigenous youth through educational initiatives while reducing environmental impact with sustainable packaging.
Nudestix
Makeup made simple. Nudestix is all about multi-use products designed for a natural, effortless look. Its creamy, blendable sticks work for eyes, lips, and cheeks, making it a go-to for those who want minimal steps but maximum impact. The brand’s reusable tin packaging also makes it a favourite among eco-conscious beauty lovers.
Vasanti Cosmetics
Founded with a focus on inclusive beauty, Vasanti Cosmetics creates lightweight, high-performance makeup and skincare. Every product is cruelty-free and packed with skin-loving ingredients that enhance natural radiance. The brand caters to a wide range of skin tones, ensuring that everyone finds a match.
Saje Natural Wellness
Essential oils and plant-based skincare take centre stage at Saje Natural Wellness. From diffuser blends to body care, its 100% natural formulas promote a holistic approach to wellness. The brand’s commitment to purity makes it a trusted name in natural beauty.
Cake Beauty
Vegan, cruelty-free, and infused with nourishing ingredients, Cake Beauty delivers effective hair and body care without harsh chemicals. Its dry shampoos and conditioners keep hair fresh, while its rich body creams provide lasting hydration with shea butter and coconut oil.
The Ordinary
Science-backed skincare without the markup—that’s the philosophy behind The Ordinary. Part of DECIEM, this brand made skincare more accessible by stripping away marketing fluff and focusing on potent, transparent formulations. From hyaluronic acid to retinol, its products deliver results at a fraction of the price of traditional luxury skincare.
Crate 61 Organics
Handmade, plant-based skincare with a focus on sustainability, Crate 61 Organics crafts cold-pressed soaps, lip balms, and moisturisers using gentle, nourishing ingredients suitable for all skin types. The brand’s dedication to eco-friendly production sets it apart in the clean beauty space.
Design.Me
Haircare should be effective and effortless, and that’s exactly what Design.Me delivers. Its 100% vegan and cruelty-free products focus on volume, shine, and hydration, making them favourites among professional stylists and at-home users alike.
Watier
Founded by beauty industry pioneer Lise Watier, this brand has been a leader in Canadian cosmetics for decades. Known for its high-performance makeup and skincare, Watier continues to innovate while maintaining its signature quality.
Cela Skin
Inspired by spa-quality skincare, Cela Skin sources botanical ingredients from across Canada to create luxurious body care. Its formulations blend science with aromatherapy, offering products that nourish the skin while promoting relaxation.
Heirloom Beauty
Timeless skincare solutions designed for different skin needs. Heirloom Beauty offers two key collections—REVERSE, targeted at mature skin, and PRESERVE, formulated for younger skin. Each product strikes a balance between natural ingredients and scientifically backed formulas.
Lithe
Minimalist beauty meets high-performance formulas with Lithe. The brand’s vegan lashes and lightweight makeup cater to those looking for effortless, everyday beauty without unnecessary clutter.
VO Beauty
Designed for sensitive skin, VO Beauty specialises in all-natural, small-batch skincare. Its artisanal approach ensures quality and effectiveness, making every product feel thoughtfully made.
Woodlot
Combining global traditions with Canadian craftsmanship, Woodlot creates plant-based home and body essentials. From clean-burning candles to gentle skincare products, its lineup supports simple, conscious living.
MAC Cosmetics
A global beauty giant with Canadian roots, MAC Cosmetics remains a leader in high-performance makeup. Many of its best-selling formulas are still made in Canada, ensuring quality and consistency.
Truly Lifestyle Brand
Choosing Truly Lifestyle Brand means you’ll enjoy clean, high-quality ingredients that feel good on your skin. Their best-seller, the Brightening Vitamin C Serum, evens out skin tone, boosts collagen, and leaves a fresh, natural glow.
Kid Sister
Kid Sister makes products that are easy to use and packed with skin-loving ingredients. Super Ego Face Oil keeps skin hydrated and glowing, while the Afterglow Exfoliating Mask smooths everything out in just five minutes. For an extra boost, their Gua Sha Tool helps with circulation and muscle tension.
Phytosurgence
For handmade skincare and makeup with no gimmicks, opt for Phytosurgence. They focus on high-performance products. So, their glow-enhancing skincare and uniquely textured makeup stand out in the best way.
Marcelle Cosmetics
A go-to beauty brand for everyday use? Marcelle makes hypoallergenic, fragrance-free skincare and makeup that fits into any routine. From cleansers to mascaras, their products are gentle, effective, and designed to keep skin looking and feeling good.
Birch Babe
Birch Babe creates all-natural, vegan, and cruelty-free, with formulas that nourish and protect. Every product, from body care to skincare, is made with sustainability in mind—right down to the eco-friendly packaging.
Studio SoCal Skin Care & Aesthetics
Looking for professional-grade skincare that deserves a spot on your shelf? Studio SoCal focuses on clean beauty that keeps skin hydrated and glowing. Their self-care-first approach makes it easy to build a routine that works.
Be-U Cosmétiques
Skincare that’s made just for you. Be-U Cosmétiques takes a personalised approach, letting you enjoy custom formulas based on your skin’s needs. Their online “My Diagnosis” quiz helps build a routine that fits your skin type perfectly.
Cocooning Love
You’ll love Cocooning Love’s skincare, body care, and hair products as they have locally sourced ingredients like white birch bark, cranberries, and raspberries. Everything is vegan, clean, and designed with low-energy manufacturing.
Supporting local businesses not only ensures you’re getting ethically made, high-quality products, but it also helps sustain a growing industry in Canada. Keep an eye on these brands as they continue to innovate and redefine beauty in 2025.
Looking for more Canadian brands to support? Swipe to discover more.
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