Dragons’ Den Toronto Auditions: How to Apply and What to Expect
Entrepreneurs looking for a game-changing opportunity can audition for Season 20 of Dragons’ Den on February 8 at the CBC Toronto Atrium. This is a chance to pitch your business idea to multi-millionaire investors who could fund and mentor your venture.
What is Dragons’ Den?
Dragons’ Den has been a staple of Canadian television for nearly a decade, giving business owners a platform to secure investments and gain national exposure. Contestants get three minutes to present their pitch, hoping to convince the Dragons to invest.
Audition Details
- Date: February 8, 2025
- Time: 10 a.m. – 5 p.m.
- Location: CBC Toronto Atrium, 205 Wellington St.
How to Prepare for the Audition
CBC offers essential tips to make your pitch stand out:
- Know Your Competitive Edge – What makes your business unique? Why should the Dragons invest in you?
- Make a Human Connection – Share your story. Explain how you started and why your idea matters.
- Bring Necessary Equipment – If your pitch involves tech or props, bring extension cords, laptops, and any other essentials. CBC staff won’t provide equipment.
- Complete the Application – Before arriving, fill out the official application detailing your business idea, background, and funding request.
What to Expect During the Audition
The audition follows a set format, typically starting with an introduction like:
“Hello Dragons, my name is Jane. I’m from Toronto, Ontario, and I’m seeking $100,000 for 20% of my business, Jane’s Book Store.”
After the pitch, expect a Q&A session where the Dragons or producers will ask about your business model, financials, and future plans.
Meet the Dragons for Season 20
This season features a powerhouse lineup of investors, including:
- Simu Liu (Actor and Entrepreneur)
- Brian Scudamore (1-800-GOT-JUNK Founder)
- Michele Romanow (Tech Entrepreneur)
- Arlene Dickinson (Marketing Expert)
- Wes Hall (Bay Street Titan)
- Manjit Minhas (Brewery Mogul)
Why You Should Audition
Securing a deal on Dragons’ Den can boost your business and credibility. Even if you don’t land an investment, the exposure can open doors to other opportunities.
Think you have what it takes? Get ready, refine your pitch, and step into the Den.
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