Hershey Canada Discontinues Cherry Blossom Candy

Hershey Canada has announced the discontinuation of Cherry Blossom, a nostalgic candy for many Canadians. The candy, known for its maraschino cherry center encased in chocolate, peanuts, and coconut, has been a familiar sight on store shelves for decades. However, production will cease in early 2025.

A Canadian Classic Ends

Cherry Blossom was originally made at the Lowney Factory in Montreal, built in 1905. Hershey Canada acquired the brand in the 1980s and maintained its production, retaining its recognizable yellow packaging. In a statement to CBC News, Hershey Canada called it a “Canadian confectionery icon” that created “sweet memories for generations of fans.”

Availability While Supplies Last

The company has urged consumers to act quickly to find remaining stock. “It is still available in selected stores, giving everyone a chance to enjoy it while supplies last,” Hershey Canada stated. The exact timeline for its removal remains unclear, but the phase-out will occur over the coming months.

Mixed Reactions from Canadians

Public opinion about Cherry Blossom has always been divided. Some praise its unique taste, while others criticize its texture and sweetness. Montrealers interviewed by CBC expressed contrasting views. One referred to the candy as “gooey and stupid,” while another appreciated it for its nostalgic value.

Market Pressures and Shifting Preferences

Food marketing experts cite evolving consumer tastes and increased competition as factors in Cherry Blossom’s decline. Jordan Lebel, a Concordia University professor, explained that modern consumers often seek “more complex products,” such as chocolate with added elements like sea salt caramel. Retailers, too, prioritize products with broader appeal or innovative formulations.

Could the Flavor Live On?

The combination of cherry and chocolate remains rare in the confectionery market. While Hershey Canada’s decision marks the end of an era, industry experts believe another company might pursue a similar niche in the future. For now, Canadians will have to say goodbye to this long-standing treat.

More…

• https://www.ctvnews.ca/lifestyle/article/hershey-canada-discontinues-cherry-blossom-confection
• https://www.cbc.ca/news/business/cherry-blossoms-discontinued-hersheys-canada-1.7434513
• https://www.thestar.com/news/canada/watch-star-reporters-try-cherry-blossom-candy-after-hershey-announces-its-been-discontinued/article_f60f0b12-d507-11ef-ae17-4332ec41599e.html