willöe Gin: A New Female-Led Canadian Brand

willöe Gin isn’t just another bottle on the shelf. It’s a personal project, a growing Canadian brand, and a new perspective in an industry overdue for change. Launched by Montreal-born entrepreneur Jordann Glasberg, willöe brings purpose, connection, and a refined approach to what this spirit can be.

Willöe Gin

At the heart of willöe is a simple idea: great spirits should bring people together, and this mindset is distilled into every bottle. It’s produced in small batches in Montreal and features a balanced mix of blackberry, hibiscus, and classic botanicals. It’s smooth and layered without being overpowering, making it a solid base for everything from a gin and tonic to a more adventurous cocktail.

A New Voice in the Spirits Industry

Beyond taste, willöe stands for representation and rethinking who gets to lead in the alcohol space. 32-year-old entrepreneur Jordann Glasberg is part of a wave of women stepping into roles traditionally dominated by men, and she’s doing it on her own terms.

willöe leans into flavour without the fuss. It’s aromatic, not overpowering, and works well on its own or in a range of drinks. Whether you prefer your gin on the rocks or in a spritz, willöe adapts to the moment.

Where to Find willöe Gin

• Available at 150+ LCBOs in Ontario and SAQ in Quebec
• Distilled in Montreal, Quebec

Learn more at: https://www.lesginsduquebec.com/en/gins/willoe, and for more new drinks to try this summer, check out Crumbl’s Dirty Sodas Arrive in Canada.

More…

• https://www.saq.com/en/15269539
• https://www.lcbo.com/en/willoe-gin-43905
• https://www.instagram.com/willoegin