25+ Beauty Brands Actively Seeking Micro-Influencers in 2025

If you’re a creator in Toronto, you have probably seen someone with a modest following announce a brand partnership and wondered how they did it. Many beauty brands are actively searching for micro-influencers (accounts with 1,000 to 100,000 followers), but most creators don’t know who is open to collaboration.

This guide provides a straightforward list of brands known for working with smaller creators, along with their contact information.

Brands are making this shift for a clear reason. Micro-influencers often have higher engagement rates than larger accounts. Your audience has a stronger connection to your advice because they see you as a real person. For brands, working with ten micro-influencers can be more cost-effective than hiring one celebrity, allowing them to reach a wider range of communities.

Beauty Brands That Work with Micro Influencers

Skims

Kim Kardashian’s shapewear and basics line built its marketing on showing products on different body types. They seek creators who can show their products being used in everyday situations, not just in planned photoshoots.

Contact: influencers@skims.com | Website: skims.com

Glossier

Glossier’s growth was fueled by user-generated content. They continue to look for new creators who show a genuine appreciation for their products. Your follower count is less important than your connection to the brand.

Contact: brand@glossier.com | Website: glossier.com

Merit Beauty

This clean beauty brand focuses on a minimal makeup look that enhances natural features. They work with creators who understand and represent the “less is more” approach to cosmetics.

Contact: community@meritbeauty.com | Website: meritbeauty.com

Rare Beauty

Selena Gomez’s brand connects its products to mental health awareness. They look for creators who share personal stories and whose content feels real and unscripted.

Contact: hello@rarebeauty.com | Website: rarebeauty.com

Dae Hair

This brand is focused on hair health. They often collaborate with creators who have textured or curly hair to show that the products work for many hair types.

Contact: collabs@daehair.com | Website: daehair.com

Maria Nila

This Swedish brand is vegan and focuses on being environmentally friendly. They partner with creators who can talk about sustainability and the benefits of their color-safe products.

Website: marianila.com

Good Molecules

Good Molecules makes skincare with transparent ingredient lists at an accessible price point. The brand is a good fit for creators who enjoy explaining what is in their products.

Contact: pr@goodmolecules.com | Website: goodmolecules.com

Byoma

Byoma’s mission is centered on repairing the skin’s barrier. They work well with creators who can explain skincare ideas in a simple and understandable way.

Contact: pr@byoma.com | Website: byoma.com

DRMTLGY

With products developed by dermatologists, this brand is for people seeking clinical results. They prefer creators who can speak knowledgeably about active ingredients.

Website: drmtlgy.com

Rhode Skin

Hailey Bieber’s brand promotes a minimalist skincare routine. They look for influencers whose content is clean and focuses on skin health rather than heavy makeup.

Contact: hello@rhodeskin.com | Website: rhodeskin.com

Celimax

This Korean skincare brand is known for gentle formulas and simple packaging. They work with creators who are familiar with K-beauty and can show how the products work for sensitive skin.

Website: celimax.global

Bubble Beauty

Bubble offers colorful and effective skincare aimed at a younger audience. They partner with micro-influencers whose content is energetic and informative.

Contact: love@hellobubble.com | Website: hellobubble.com

Kopari

Kopari’s products are based on coconut oil and have a tropical theme. They look for creators who fit a laid-back, natural beauty lifestyle

Contact: marketing@koparibeauty.com | Website: koparibeauty.com

Lancôme

A classic French luxury brand, Lancôme is selective but does work with micro-influencers who can uphold its polished brand image.

Website: lancome-usa.com

Fenty Beauty

Rihanna’s brand continues to expand its creator network. They prioritize diversity and look for creators who can showcase their wide range of product shades.

Website: fentybeauty.com

YSL Beauty

This high-end French brand seeks creators who can present luxury products in an approachable way. They want content that is aspirational but still relatable.

Website: yslbeautyus.com

Huda Beauty

Huda Kattan built her brand as an influencer, so the company understands creator marketing. They actively look for new talent to work with their colorful makeup.

Website: hudabeauty.com

Image Skincare

This company makes professional-grade products. They partner with creators who can discuss clinical results and demonstrate how to use the products correctly.

Website: imageskincare.com

Personal Day

Personal Day is a minimalist personal care brand. They look for creators whose content style matches their clean and modern look.

Website: personalday.com

Thin Lizzy Beauty

This Australian brand is known for long-wearing makeup in an inclusive shade range. They are interested in creators who can show their products being used in real-life scenarios.

Contact: Check their website for collaboration opportunities | Website: thinlizzybeauty.com

How to Actually Get These BEAUTY Brands to Notice MICRO INFLUENCERS LIKE YOU

Sending a generic email is not effective. A better approach is to create content using their products first. Then, reach out and include that content as proof that you understand their brand.

Your email should be short and specific. Include your media kit, but lead with why you are a good fit for their company. Know your engagement rates and audience demographics. Brands want partners who understand the business side of content creation.

Consistency is key. One post is not enough. Show genuine interest by creating several pieces of content before you send your pitch.

The opportunity for micro-influencers in beauty is growing, but so is the competition. The creators who find success are those who approach brands as potential partners. Start by reaching out to companies whose products you already use and respect.

What are your biggest questions about landing a brand partnership? Let us know in the comments.

More…

• https://influencermarketinghub.com/influencer-marketing-benchmark-report
• https://later.com/blog/micro-vs-macro-influencers
• https://www.glossy.co/beauty/beauty-influencer-marketing-trends-2024
• https://www.overheretoronto.com/top-beauty-influencer-marketing-agencies-in-toronto/