F1 2025 Sponsorships and Team Partnerships

Formula 1’s growing the audience, driven by digital media and streaming, heralds a new generation of exciting sponsorships and team alliances for 2025. New alliances boost the sport’s revenues and drive innovation. F1 2025 sponsorships and team parternships increasingly pairs luxury, technology, and sustainability. It’s an exciting time for the sport as the alliances set its future on and off the track.

F1 Partners

LVMH 

Moët Hennessy Louis Vuitton (LVMH) has agreed a historic 10-year, billion-dollar Formula 1 deal from 2025. The agreement covers several of the group’s luxury brands, including Louis Vuitton, Tag Heuer, and Moët Hennessy. With the popularity of motorsport, driven in big part by the Drive to Survive series, increasing, this is a milestone development. Formula 1 CEO Stefano Domenicali called the agreement a milestone for both brands. This important agreement is valid for 10 years and it´s worth $1 billion.

Qatar Airways

In 2022, Qatar Airways signed a 5-year deal to become the official airline of Formula 1 through 2027. Qatar also hosts one of the races on the F1 calendar. As a global sport that visits 21 countries every year, Formula 1 perfectly suits Qatar Airways, which flies to 180 destinations in 85 countries, including many race locations. The CEO of Qatar Airways emphasized that F1’s global reach requires a partner who can connect with the world, and the alliance solidifies this vision.”

Heineken 

Heineken has been teaming up with Formula 1 since 2016 and in 2023, they extended their deal for another five years, worth $250 million. It might seem a bit odd at first, considering Heineken sells alcohol and has the “When you drive, never drink” campaign. But recently, they’ve been pushing their alcohol-free option, Player 0.0, as a way to offer a safer alternative and with Max Verstappen as an ambassador. 

DHL

DHL has sponsored F1 for over 20 years and has recently signed its global arrangement with a multi-year, around $40 million per year contract. DHL handles all the logistics of F1, from transporting cars, tech equipment, and other materials around during the 24-race season. They’ve also been keeping themselves occupied with sustainability, attempting to reduce negative emissions through a number of eco-friendly measures. 

Pirelli

Pirelli remains the exclusive tire supplier to Formula 1 until 2027, and it will continue to be a collaborator for at least 16 years since it first signed an agreement in 2011. Furthermore, the company is engaged in developing eco-friendly tire solutions to support F1’s goal of becoming carbon neutral by 2030. Tires are an important part of racing, as teams have two sets of tires for each race. Consequently, how they are used up or behave typically affects strategy and race pace.

Amazon

AWS and F1 prolonged their agreement in 2024 after the initial setup in 2018. It is focused on utilizing AWS cloud technology and data analytics to expand data management, race insights, and broadcasts. AWS helps support AI storytelling as well as analysis of races in real-time. The partnership aims to make F1 more easily accessible to greater audiences. AWS provides critical infrastructure for data broadcast and management when it comes to races.

Crypto.com

Crypto.com extended its collaboration with F1 until 2030, bringing more crypto and blockchain tech to engage fans. AWS, which has worked with F1 since 2018, continues to assist with cloud services, AI, and improving race data and broadcasts. They also support F1’s goal of achieving Net Zero Carbon by 2030. Both deals focus on boosting digital innovation and enhancing fan experiences. The parties have not shared the financial details.

Other F1 Official Partners

Formula 1 has established additional global partnerships, signing million-dollar annual agreements with some of the biggest names in the motorsport world, including:: 

• Aramco
• Hot Wheels
• Lenovo
• MSC Cruises
• Salesforce

Below is a list of official and regional partners that complement various agreements made by Formula, as listed below:

• American Express
• Globant
• Las Vegas Convention
• Liqui Moly
• Nestlé 
• Paramount +
• Santander
• Mc Donalds
• Aggreko
• BBS Motorsport
• Puma
• Tata Communications

F1 Teams

Mclaren F1 Team

Current world constructors’ champion has over 30 partnerships with various industries and all of those were showcased in their 2025 car launched during the commemoration of the 75th season of Formula 1. Their biggest patrons are OKX, a crypto and tech company, Mastercard, a global payment leader for 210 nations, and Google, a technology giant with one of the best-known logos today gracing the papaya cars of the team.

Scuderia Ferrari HP Formula 1

Most famous grid team Scuderia Ferrari has been rebranded to Scuderia Ferrari HP after it joined hands with technology giant HP. The partnership is seen on this year’s vehicle, as white and blue mix with the traditional red of Ferrari. Along with HP, Ferrari boasts an impressive lineup of more than 30 partners, which include Shell, the oil corporation with a reputation for powering F1 cars; Unicredit, one of Europe’s biggest players in the finance sector; IBM, the technology and AI pioneer; Puma, one of the world’s leading sports product and accessories brands; and VGW, an online gaming company.

Oracle Red Bull – F1 Racing Team

Current champion Max Verstappen’s main backers are technology company Oracle, who provide an estimated $90 million per year. Tag Heuer, RokT, Mobial, Gate.IO, Castore, 1Password, Rauch and Honda, the iconic Japanese company responsible for supplying the engines to the Austrian team, are also major backers. The iconic energy company has over 30 backers and collaborator companies.

Mercedes-AMG Petronas F1

As Mercedes-AMG Petronas F1 team, Petronas is the main sponsor of the German company. Other major partners are British multinational chemical company INEOS, who has 1/3 share of the team. Mercedes recently made a partnership deal with another major German brand, Adidas, a global sporting goods leader. In addition to over 20 more partners, for example SAP, IWC, TeamViewer and WhastApp.

Aston Martin Aramco Cognizant Formula 1 Team

Saudi oil giant Aramco is the primary commercial partner of Aston Martin, the team officially being known as Aston Martin Aramco Formula One Team. The principal sponsor is another Saudi organization, Maaden. The team also has 20 additional partners to its credit, including technology firm Cognizant, German fashion house Boss, oil firm Valvoline that specializes in autos, sports equipment manufacturer Puma, and Canada’s Bombardier.

BWT Alpine F1 Team

The most important partner of the French team is BWT, an Austrian manufacturer of water treatment systems. Two other premium partners are Moser.Watch and R5Turbo, or Renault E-Tech. There are more than 20 others as well, but the figures of those agreements have not been released.

MoneyGram Haas F1 Team

United States of America’s Haas team has American P2P cross-border payment and money transfer company MoneyGram as its lead sponsor. Toyota is also another key sponsor for Haas. Although Toyota once had their own Formula 1 team in the 2000s, they are back now with the vision of supporting Haas through the lens of design, engineering, and manufacturing experience.

Atlassian Williams Racing

Following decades, Williams signed a master sponsorship deal with Australian software company Atlassian, rebranding itself as Atlassian Williams Racing. The agreement was, said the British team, its biggest in its near 50-year existence. Another recent deal for the iconic team was with Spanish bank Santander, riding the signing of driver Carlos Sainz to the team. Other main sponsors include technology company Komatsu, cryptocurrency company Kraken and US battery manufacturer Duracell.

Visa Cash App Racing Bulls Formula 1 Team

Red Bull’s second team has also changed its name for the second time. They will be called the Visa Cash App RB Formula One Team this year. The name clearly highlights the focal partnership with Visa, the giant of electronic payments. The team name follows, Cash App is a nod to the mobile payment app developed by Square Inc. Other significant highlights include deals with Honda and Hugo Boss. Whether they keep this name and these contracts for subsequent seasons remains to be seen.

Kick Sauber F1 Team

Kick Sauber F1 Team stands out in its unique sponsorships and partnerships. This season, the largest partner of the Swiss is Stake, an online casino operator. Second largest deal is a partnership with streaming company provider Kick. All these are business agreements for the season, though. Forward to 2026, the German marque Audi will take over the team, supplying its own engines and further investment as part of a move away from the back of the grid. The team will probably have more to say during the course of the year as it prepares for the new season. Checkout our Instagram and TikTok for latest news and trends

More:

• https://www.formula1.com/en/latest/article/formula-1-and-lvmh-announce-historic-10-year-global-partnership.3A03yF7XdLrngV6XNLjLoP
• https://www.businesstraveller.com/business-travel/2023/02/24/qatar-airways-agrees-five-year-deal-to-become-global-partner-of-formula-1/
• https://www.blackbookmotorsport.com/features/f1-alcohol-sponsorship-heineken-peroni-estrella-galicia/#:~:text=Dutch%20manufacturer%20Heineken%20has%20held,to%20sponsorship%20analytics%20platform%20Luscid.
• https://www.blackbookmotorsport.com/news/f1-dhl-sponsorship-extension/
• https://corp.formula1.com/aws-and-f1-renew-partnership-to-further-drive-innovation/
• https://www.overheretoronto.com/f1-2025-biggest-driver-rivalries-to-watch-this-season/