Dark Chocolate Toblerone Discontinued in the UK After 56 Years—Here’s What We Know
After nearly six decades of satisfying bittersweet cravings, the dark chocolate Toblerone has been discontinued in the UK. The 360g version of the iconic triangular bar is officially being pulled from supermarket shelves, according to Mondelēz International, the company behind the brand.
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This change affects only the UK for now. However, Mondelēz has not confirmed whether it plans to phase out the product in other countries.
A Long Legacy Comes to an End
Launched in 1969, dark chocolate Toblerone was a bold take on the original milk version that dates back to 1908. With its blend of dark cocoa, honey, and almond nougat, it quickly became a favorite for those who preferred a richer, less sugary bite.
But times—and tastes—have changed. A Mondelēz spokesperson said the decision reflects “changing consumer preferences.”
Fans React to Sudden Disappearance
News of the product’s exit spread just before the Easter bank holiday weekend, sending fans into a last-minute scramble. Waitrose pulled the bar from its website, and social media lit up with nostalgia and frustration.
Some shoppers claimed they hadn’t seen the dark chocolate version in stores for months. Others speculated it had been phased out long before the official announcement.
Not the Only Chocolate Farewell
This isn’t an isolated case. The UK chocolate scene has said goodbye to several fan favorites in recent years, including:
- Cadbury Dream
- Rowntree’s Texan
- Milky Way Crispy Rolls (though reimagined versions have surfaced)
The disappearance of dark chocolate Toblerone adds to a growing list of classic treats slowly vanishing from shelves.
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What’s Fueling the Change?
It’s not just taste driving these decisions. The price of chocolate is soaring, with the UK’s Office for National Statistics reporting a 13.6% year-over-year increase.
Why? Global supply issues. Cocoa shortages in Ghana and Ivory Coast, worsened by climate change and poor harvests, are making chocolate more expensive—and harder to produce.
What’s Replacing It?
While some old favorites disappear, new viral hits are taking their place. The latest? So-called “Dubai chocolate”, made with pistachio cream and toasted knafeh.
- Lidl’s version sold out quickly at £4.99.
- Lindor released a premium version at £10 a bar.
Social media hype and high demand suggest consumer curiosity is leaning toward premium and international flavors.
Toblerone’s Identity Shift
This isn’t the first change for Toblerone. In 2023, Mondelēz removed the Matterhorn image from its packaging due to Swiss branding laws. That shift followed partial production moving to Slovakia, which disqualified the brand from using protected national symbols.
Even the name Toblerone is a blend—Theodor Tobler, its creator, and “torrone,” the Italian word for nougat. It’s that nougat, rich with almonds and honey, that gave the bar its unique texture.
The Chocolate Aisle Is Changing
The dark chocolate Toblerone being discontinued may feel like a small loss, but it reflects a bigger shift in the world of sweets. Between rising prices, production changes, and evolving preferences, the chocolate aisle is transforming fast.
For now, milk and white versions of Toblerone remain available. But if this decision is any sign, nothing in the candy world stays permanent—not even after 56 years.
More…
- https://www.theguardian.com/business/2025/apr/19/dark-chocolate-toblerone-to-be-discontinued-in-uk-due-to-changing-tastes
- https://www.bbc.com/news/articles/cy4v0jy925vo
- https://www.msn.com/en-ca/travel/news/toblerone-disappoints-fans-by-discontinuing-popular-bar/ar-AA1D9ZEY
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