Naturium Is Launching at Sephora Canada With a Toronto Pop-Up at The Well
Toronto skincare shoppers have a new beauty launch to check out this weekend.
Naturium is officially arriving at Sephora Canada, and the skincare brand is marking its Canadian retail launch with a one-day pop-up at The Well in downtown Toronto on Saturday, September 12.
The activation is built around Naturium’s “If you have skin, you’re in” campaign, with an afternoon of product sampling, giveaways, and skincare-focused experiences.
What To Expect At The Naturium Toronto Pop-Up
The Toronto event gives shoppers a chance to try the brand in person as Naturium expands its presence in Canada.
Visitors can expect Naturium product samples and giveaways, along with Brand Ambassadors available to chat about different skin concerns, routines and skincare needs.
There will also be a glow-inspired photo experience, plus an opportunity to join the Naturium Community.
According to The Well, visitors will be able to stop by the photo booth, pick up signature samples and see the new face of Naturium.
The event is especially timely for anyone who has previously had to shop Naturium outside of Sephora Canada. The retailer is now carrying a sizable selection from the brand, spanning facial skincare, lip products and bath and body. Sephora Canada currently lists 38 Naturium products, including the Glow Getter Multi-Oil Hydrating Body Wash, Phyto-Glow Lip Balm, glycolic acid body products and facial treatments.
Pop-Up Details
- What: Naturium “If You Have Skin, You’re In” Pop-Up
- When: Saturday, September 12, 2026
- Time: 12 p.m.–6 p.m.
- Where: The Well, Upper Ground
- Address: 486 Front Street West, Toronto
- What to Expect: Product sampling, giveaways, skincare conversations, a photo experience and Naturium Community sign-ups
Naturium Is Officially At Sephora Canada
Naturium has built its range around ingredient-focused skincare for both the face and body, with products covering everything from cleansers and exfoliating treatments to moisturizers, SPF, body washes and lip care.
The Sephora Canada launch brings many of those products together under one retailer for Canadian shoppers. Sephora currently lists 24 Naturium skincare products alongside a separate bath and body assortment.
Rather than making the Toronto event strictly a product showcase, the brand is leaning into the idea that skincare doesn’t need to belong to one particular type of consumer. Its “If you have skin, you’re in” campaign centres on making conversations around skin and skincare feel more inclusive and approachable.
For Toronto beauty fans who want to try the products before committing to a full routine, Saturday’s event offers a pretty easy introduction — with samples and giveaways in the mix too.
The pop-up takes place for one day only as part of Naturium’s Sephora Canada launch.
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